National Environment Awareness Campaign (NEAC), launched in 1986 by the Ministry of Environment and Forests (MoEF),Government of India, is a multi-media campaign which utilizes conventional and non-conventional methods of communication for disseminating environmental messages to a wide range of target groups. The campaign is conducted every year on specific themes selected by the Ministry and is being implemented through the designated Regional Resource Agencies (RRAs) for specific states/regions of the country. CED is the Regional Resource Agency (RRA) for Kerala, Lakshadweep and Minicoy Islands.
Organizations like registered NGOs, schools, colleges, universities, research institutions, women and youth organizations, government departments, local government institutions etc. can participate in the campaign. Nominal financial assistances will be provided to them for conducting the activities. The activities includes awareness programmes like seminars, workshops, training programmes, camps, yatras, rallies, public meetings, exhibitions, essay/debate/painting/poster competitions, folk dances and songs, street theatre, puppet shows, preparation and distribution of environmental education resource materials etc. related to the theme of the campaign which will be followed by an action programme with the participation of the local target groups. The quantum of financial assistance given to selected organization usually ranges between Rs. 10,000/- to 30,000/-. The selection is purely based on: i) Quality of proposal, ii) Past experience in environmental activities and iii) Performance in NEAC during the past years etc..
Focal theme: “Swachh Bharath Mission, Ganga Rejuvenation and River Cleaning”
The campaign is re- scheduled to conduct between 17th October, 2016 to 15th February, 2017